Sunday, October 26, 2008

Out of the Past, Into the Now ~ A Mitchum Man


I just couldn't help myself. Going through the Sunday circular I found an advertisement and a coupon for Mitchum deodorant. Their ad campaign slogan tells their future customers that they are "Mitchum Men" which means they are macho, they are no-fuss and low-maintenance and they are tough! Just like Robert Mitchum! I have never heard of Mitchum deodorant, but turns out I'm one of very few who haven't. Mitchum deodorant has been around since 1959 and is part of the larger company, Revlon. I did some research thinking that maybe this product was originally endorsed by Robert Mitchum product. Or a family member or one of his kids may have started the line and used the name. But alas! It has no connection to the sad-eyed actor except for the ethereal one of Robert Mitchum being the quintessential man's man, the target group for the deodorant.


I went to Mitchum's website and after I had some fun with their armpit orchestra, I discovered they also have a line called "Mitchum for women". Now if I buy this deodorant and wear it, I fully expect to see Mitchum lookalikes falling at my feet. That's realistic right?



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